Tequila

Jose Cuervo

Jose Cuervo (La Rojeņa) is one of the many tequilleros with an online presence, and it's a big one. Start at CUERVO.COM. That's where they have their republic, their cyber bar and games. This massive effort parallels Cuervo's position as the largest manufacturer of tequila in the world.  Cuervo has about 40 million agave plants under cultivation.Then look at their separate premium pages including TEQUILAS.COM and TRADICIONAL.COM and 1800 TEQUILA.COM. Their Reserva has its own pages at RESERVA.COM which include a good video clip on production. By the way, Cuervo also owns the Gran Centenario distillery, although the small company produces and distributes independently.

Tequila Sauzahave a site at Sauza

El Tesoro and Chinaco have a site at REAL TEQUILA.

Centinela has a site at www.fine-tequila.com. Centinela has the first distillery in the Jalisco highlands, built in 1904. Highlands distilleries still tend to be more traditional in their methods than those around the town.

Porfidio's site is at www.tequilaporfidio.com.  The company was started by European (Austrian) entrepreneur Martin Grassl, who aimed immediately at the premium market using techniques learned from his employer's apple-brandy business. He contracted with a German firm to make elegant bottles with a glass cactus inside. Grassl adopted the pen name of "Don Ponciano Porfidio" to give his product the expected Mexican name and manner, as well as to poke fun at the snobbery of some tequila makers. Some say this was a misspelling of the Mexican name "Porfirio." Regardless of the animosity in the industry over his methods, Porfidio has drawn considerable attention to tequila and its presence has helped the sales and promotion of other premium brands.

Herradura is online, check www.herradura.com . At its home - Hacienda San Jose del Refugio - Herradura has always made only 100% agave tequila. You can enjoy regular tours of this site. Herradura was the favourite of US  movie stars like Bing Crosby in the 1940s and 1950s. The fifth generation of the Romo family still runs the business. Herradura refused a buyout from Seagrams in the early 1990s. Go here for information on their Seleccion Suprema: www.sazerac.com/herra.htm, one of the most expensive tequilas available. There's a good article on the Herradura distillery from the Guadalajara Colony Reporter at www.guadalajarareporter.com/clients/herradura/index.htm. Read a review of a visit to the distillery at ing.azcentral.com/travel/destinations/mexico/tequila.shtml 

El Jimador (A Herradura product) has its own site here: eljimador.com

The Orendain site: www.tequila-orendain.com/ - they are the third largest exporter of mixto tequila, and one of the older distillers (founded in 1926), with a plantation right at the base of Tequila mountain. US distiller-giant, Brown-Forman, distributes their 'Don Eduardo' tequila into the US (and Canada?). According to their own site, Orendain makes one 100% agave product, Ollitas Reposado. However, the Brown-Forman site indicates Don Eduardo is also 100% agave.

 A newcomer on the scene: Asombroso

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